How Travis Scott Scored A No. 1 Album Nearly 4 Months After Its Release Date

NEW YORK, NY – NOVEMBER 27: Travis Scott performs at Madison Square Garden on November 27, 2018 in New York City. (Photo by Theo Wargo/Getty Images)Getty Travis Scott may have released his third studio album Astroworld four months ago, but the project reigns supreme on this week’s Billboard 200 albums chart. The record earned 71,000…

How Travis Scott Scored A No. 1 Album Nearly 4 Months After Its Release Date


NEW YORK, NY – NOVEMBER 27: Travis Scott performs at Madison Square Garden on November 27, 2018 in New York City. (Photo by Theo Wargo/Getty Images)Getty

Travis Scott may have released his third studio albumAstroworldfour months ago, but the project reigns supreme on this week’s Billboard 200 albums chart. The record earned71,000 equivalent album units, and of those units, 31,000 were album sales in the week ending November 29, according to Nielsen Music. The set had already spent its first two weeks at No. 1 on the Billboard 200 in August, and even went on to have the second-largest debut for an album in 2018 behind Drake who had the biggest overall opening week of the year with his summer release,Scorpion.

So, what makes La Flame’s hit record so notable if he already accomplished such a feat?

While the MC had quite the track record with his previous projects and his initial August release date, it must be said that dominating the Billboard 200 is not a simple task, seeing that many artists today are turning to merchandise/album bundles to increase their opening week numbers. The “Stop Trying to Be God” artist brilliantly navigated the system’s rules to successfully reap the benefits from the merchandise/album bundles, as Nicki Minaj critically pointed out on Twitter when she debuted at No. 2 against the Houston native. In its first week,Astroworldearned a total of 537,000 equivalent album units, and of that sum, 270,000 were traditional album sales. Though the bundles boosted album sales, the record remained stable on the albums chart and didn’t plummet after the introductory surge. In fact, it stayed in the top 10 for the entirety of its seventeen weeks on the album listing.

Consistency is often overlooked and one of the key factors to enduring a gracious career in the music industry, especially in a time when artists want the instant gratification of album sales following a project’s debut. Scott proves otherwise in this oversaturated market because he continues reinventing himself through various elements of his creative direction involving a massive tour, the limited availability of his personalized products and the extravagant undertaking of elaborate music videos. This edge has given him an advantage over other artists, especially in a week that consisted of competing projects that could have well had a chance at this week’s No. 1 spot on the Billboard 200.

After an announced delay, 6ix9ine droppedDummy Boyon November 27, earning 66,000 equivalent album units — 10,000 of which were album sales over the course of three counting days towards the week’s tallies. The controversial rapper could have earned inflated album sales, and possibly scored a No. 1 album if he delivered the project on the original date of release, November 23. A full tracking week would have been in his favor, but the Brooklyn rapper delayedDummy Boy after getting arrested on Sunday, November 18.   

Luckily for Scott, through the combination of strategic planning, social media, merchandise and two shows at the Madison Square Garden, he prevailed to the untouchable top. This also lead to his domination of the Billboard Hot 100, scoring his first No. 1 with “Sick Mode” after two consecutive weeks at No. 2. The hit-single is also No. 1 on Hot R&B/Hip-Hop Songs and Hot Rap Songs Chart, leading both charts for six weeks.

The mastermind kicked off (in what seemed like) a calculated week of thrilling events to further launch his rise to fame as one of rap’s most influential figures in the current game. Beginning with his special Cyber Monday bundles on November 26, this round of merchandise/album bundles included a keychain, hats, T-Shirts and hoodies along with, of course, a digital copy of the album. Of the 31,000 albums sold, 29,000 were in download sales.

Following the Cyber Monday deals, he set the Internet ablaze when hip-hop aficionados kept documenting his massive sold-out MSG production sets and unmatched energy on social media. He was the leading trending topic on Twitter over the course of two days, Tuesday, November 27 and Wednesday, November 28. From bringing out Kendrick Lamar for the iconic track “Goosebumps” to Kylie Jenner joining her rockstar boyfriend onstage for an electrifying rollercoaster ride, everything he does is heartfelt and personalized, which the fans appreciate so much. La Flame fans’ loyalty stays true and keeps them coming back for more.

Kylie Jenner, who was named one ofForbes’ America’s Richest Self-Made Women, documented her experience behind-the-scenes at MSG and posted two VLOGs on her official YouTube channel, both accumulating over 6 million views in total, respectively. Scott is known for impeccably (and humorously) boasting about his girlfriend on his No. 1 single, “Sicko Mode,” where he gives a smug shoutout to the beauty mogul for receiving such an honor from Forbes. “Baby mama cover Forbes, got these other b*tches shook,” he raps as he closes out the track with a bang.

The amount of content a fan could find on Scott is almost addicting, as he’s consistently planting seeds in different areas of potential growth and watching those seeds grow into beautiful pieces of fan art experiences, accessible in more places than one.

Scott also managed to release a Skrillex remix version of “Sicko Mode” on Wednesday, November 28, which may have actually reverted listeners back to the original version and be part of the reason the track received an extra boost this past week. It was enough for a Hot 100 takeover after Ariana Grande had three consecutive weeks at No. 1 with “Thank U, Next.” And while one remastered remix sufficed for the week, that wasn’t enough for Scott as he continued providing content for his fans when he dropped the “Yosemite” music video on Friday, November 30.

During the week, in the midst of a music video drop and sold out arena shows, he also managed to have limited releases of merchandise, including official Astroworld Festival Merch from his Houston affair — lasting 12 hours on the website — and the Cactus Jack and READYMADE T-Shirt collaboration.

Social media has enabled artists to directly interact with their fans, and Scott effectively utilizes this tool to give them the fan experience they desire. It’s almost as though La Flame fans want to feel a part of Scott’s lifestyle and these customized fan experiences allow them to do so while looking toAstroworldas their electrifying soundtrack.

His business approach of little supply and high demand combined with his “cool kid” factor and impressionable merchandise has transitioned him to hip-hop elite. While most artists simply share one or two social media posts in attempt to promote their work, he sees his approach as a way of life by making it organic and not too off-putting. He integrates his music, merchandise, punk rock aura and overallAstroworldexperience to create an invincible, authentic brand. His No. 1 record nearly four months after its release date is a reflection of just that — reaping the benefits of a true rock star who values the business side as much as he does the creative. Scott is redefining what it means to be a rapper today and is en route to dominating more than just the charts.

After all, it’s Travis Scott’sAstroworld, and we’re just living in it.

Follow me on Twitter at @champagnelali.

“>

NEW YORK, NY – NOVEMBER 27: Travis Scott performs at Madison Square Garden on November 27, 2018 in New York City. (Photo by Theo Wargo/Getty Images)Getty

Travis Scott may have released his third studio albumAstroworldfour months ago, but the project reigns supreme on this week’s Billboard 200 albums chart. The record earned71,000 equivalent album units, and of those units, 31,000 were album sales in the week ending November 29, according to Nielsen Music. The set had already spent its first two weeks at No. 1 on the Billboard 200 in August, and even went on to have the second-largest debut for an album in 2018 behind Drake who had the biggest overall opening week of the year with his summer release,Scorpion.

So, what makes La Flame’s hit record so notable if he already accomplished such a feat?

While the MC had quite the track record with his previous projects and his initial August release date, it must be said that dominating the Billboard 200 is not a simple task, seeing that many artists today are turning to merchandise/album bundles to increase their opening week numbers. The “Stop Trying to Be God” artist brilliantly navigated the system’s rules to successfully reap the benefits from the merchandise/album bundles, as Nicki Minaj critically pointed out on Twitter when she debuted at No. 2 against the Houston native. In its first week,Astroworldearned a total of 537,000 equivalent album units, and of that sum, 270,000 were traditional album sales. Though the bundles boosted album sales, the record remained stable on the albums chart and didn’t plummet after the introductory surge. In fact, it stayed in the top 10 for the entirety of its seventeen weeks on the album listing.

Consistency is often overlooked and one of the key factors to enduring a gracious career in the music industry, especially in a time when artists want the instant gratification of album sales following a project’s debut. Scott proves otherwise in this oversaturated market because he continues reinventing himself through various elements of his creative direction involving a massive tour, the limited availability of his personalized products and the extravagant undertaking of elaborate music videos. This edge has given him an advantage over other artists, especially in a week that consisted of competing projects that could have well had a chance at this week’s No. 1 spot on the Billboard 200.

After an announced delay, 6ix9ine droppedDummy Boyon November 27, earning 66,000 equivalent album units — 10,000 of which were album sales over the course of three counting days towards the week’s tallies. The controversial rapper could have earned inflated album sales, and possibly scored a No. 1 album if he delivered the project on the original date of release, November 23. A full tracking week would have been in his favor, but the Brooklyn rapper delayedDummy Boy after getting arrested on Sunday, November 18.   

Luckily for Scott, through the combination of strategic planning, social media, merchandise and two shows at the Madison Square Garden, he prevailed to the untouchable top. This also lead to his domination of the Billboard Hot 100, scoring his first No. 1 with “Sick Mode” after two consecutive weeks at No. 2. The hit-single is also No. 1 on Hot R&B/Hip-Hop Songs and Hot Rap Songs Chart, leading both charts for six weeks.

The mastermind kicked off (in what seemed like) a calculated week of thrilling events to further launch his rise to fame as one of rap’s most influential figures in the current game. Beginning with his special Cyber Monday bundles on November 26, this round of merchandise/album bundles included a keychain, hats, T-Shirts and hoodies along with, of course, a digital copy of the album. Of the 31,000 albums sold, 29,000 were in download sales.

Following the Cyber Monday deals, he set the Internet ablaze when hip-hop aficionados kept documenting his massive sold-out MSG production sets and unmatched energy on social media. He was the leading trending topic on Twitter over the course of two days, Tuesday, November 27 and Wednesday, November 28. From bringing out Kendrick Lamar for the iconic track “Goosebumps” to Kylie Jenner joining her rockstar boyfriend onstage for an electrifying rollercoaster ride, everything he does is heartfelt and personalized, which the fans appreciate so much. La Flame fans’ loyalty stays true and keeps them coming back for more.

Kylie Jenner, who was named one ofForbes’ America’s Richest Self-Made Women, documented her experience behind-the-scenes at MSG and posted two VLOGs on her official YouTube channel, both accumulating over 6 million views in total, respectively. Scott is known for impeccably (and humorously) boasting about his girlfriend on his No. 1 single, “Sicko Mode,” where he gives a smug shoutout to the beauty mogul for receiving such an honor from Forbes. “Baby mama cover Forbes, got these other b*tches shook,” he raps as he closes out the track with a bang.

The amount of content a fan could find on Scott is almost addicting, as he’s consistently planting seeds in different areas of potential growth and watching those seeds grow into beautiful pieces of fan art experiences, accessible in more places than one.

Scott also managed to release a Skrillex remix version of “Sicko Mode” on Wednesday, November 28, which may have actually reverted listeners back to the original version and be part of the reason the track received an extra boost this past week. It was enough for a Hot 100 takeover after Ariana Grande had three consecutive weeks at No. 1 with “Thank U, Next.” And while one remastered remix sufficed for the week, that wasn’t enough for Scott as he continued providing content for his fans when he dropped the “Yosemite” music video on Friday, November 30.

During the week, in the midst of a music video drop and sold out arena shows, he also managed to have limited releases of merchandise, including official Astroworld Festival Merch from his Houston affair — lasting 12 hours on the website — and the Cactus Jack and READYMADE T-Shirt collaboration.

Social media has enabled artists to directly interact with their fans, and Scott effectively utilizes this tool to give them the fan experience they desire. It’s almost as though La Flame fans want to feel a part of Scott’s lifestyle and these customized fan experiences allow them to do so while looking toAstroworldas their electrifying soundtrack.

His business approach of little supply and high demand combined with his “cool kid” factor and impressionable merchandise has transitioned him to hip-hop elite. While most artists simply share one or two social media posts in attempt to promote their work, he sees his approach as a way of life by making it organic and not too off-putting. He integrates his music, merchandise, punk rock aura and overallAstroworldexperience to create an invincible, authentic brand. His No. 1 record nearly four months after its release date is a reflection of just that — reaping the benefits of a true rock star who values the business side as much as he does the creative. Scott is redefining what it means to be a rapper today and is en route to dominating more than just the charts.

After all, it’s Travis Scott’sAstroworld, and we’re just living in it.

Follow me on Twitter at @champagnelali.

I hereby give credit where credit is due to the author

more recommended stories